If AI can't even create a simple holiday itinerary, as the Adelaide Advertiser (below) suggests, why are so many managers and CEOs considering “AI employees” as an alternative to humans?
Give AI a basic task that requires a bit of logic and strategic thinking, and it quickly becomes clear it’s not all it’s cracked up to be, especially when real-world consequences reveal its flaws. As this article points out, ending up at a location that doesn’t exist, or relying on flight bookings that don’t connect, really focuses the mind.
When it comes to professional communication work, many managers still view synthetic text as just “words on a page”, pumped out by AI in a fraction of the time a human would take.
The problem is, they rarely stop to assess the difference between AI-generated content and human-created content, and the very different outcomes each can produce.
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Put simply, it’s like the difference between buying an iPhone from the Apple Store and picking up a cheap knock-off from Temu. Sure, they might look the same at first glance, but once you realise one doesn’t actually work, you’ll see that the lower price was a false economy, and probably money down the drain.
Yes, there are definite productivity and quality gains to be had from using AI, but don’t fall for the myth that employees can be neatly swapped out with algorithms.
Remember the old adage: If it sounds too good to be true, it probably is.
PS: This News Limited article in the image is behind a paywall, but if you’ve got access, you’ll find it here: https://www.adelaidenow.com.au/lifestyle/travel/travellers-are-being-led-astray-by-ai-generated-holiday-itineraries/news-story/5d11991257f793b633cdd3328ce74437