About us
Probably your next
strategic advantage
Explore all our services. Your next breakthrough could be just a consultation away.
Once upon a time in business...
Discover the key principles of effective management in our insightful publications and resources.
Learn about the challenges faced by businesses in adapting to market changes and how our expertise can guide you through them.
The greatest achievements in business are born from collaboration and vision.
— Peter Drucker
Meet Our Expert Team
Dedicated consultants driving your success
Tony Fred
Chief Executive Officer
Founder and chief strategist, Tony is the visionary behind our consultancy. He actively engages in developing innovative strategies, enhancing client relationships, and driving business growth.
Alex Morgan
Chief Strategy Officer
Mich embraces challenges with enthusiasm. With years of experience as a Commercial Director, he has guided numerous companies to achieve their strategic goals. Mich is recognised as a thought leader in the industry.
Jordan Lee
Chief Operations Officer
Aline is a passionate business management consultant who thrives on helping organisations optimise their operations. She mentors over 100 professionals and fosters a community of thousands of business leaders.
Iris Joe
Chief Strategy Officer
Emma, with her extensive background in business strategy, helps clients navigate complex challenges and unlock their potential. She is committed to delivering tailored solutions that drive measurable results.